Product Marketing Manager | UP to SGD7, 000

Manpower Singapore

Product Marketing Manager | UP to SGD7, 000

Manpower Singapore

Job Nature: Permanent

Position Level: Experienced

Job Category: IT-Software/Development, IT-Management, Brand/Product Management

Qualification: Bachelor's / Honours

Salary: Login to view

Job Responsibilities
  • Establish overall positioning and go-to-market strategy (positioning and framework) for the product portfolio in each industry verticals. Ensure the business goals are achieve via the most effective routes to market
  • Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends
  • Develop a strong understanding of customer lifecycle and customer behavior, and undertake initiatives to accelerate customer acquisition and engagement
  • Propose relevant industry associations and projects to take part in to raise brand awareness as well as to create demand of products
  • Create visionary and compelling internal and external customer-facing contents. This includes writing and developing relevant product collateral such as product data sheets, presentations, sales tools, technical and/or business white papers, feature notes, blogs and other customers' engagement materials (for pre & after sales and decision process) inline with our products capabilities
  • Interact with pre-sales team on regular basis to understand define market requirements, and translate these requirements into product requirements
  • Work closely with Product Management Division and Engineering teams on roadmap, beta customers and promotion of the solution
  • Work with the Business Development Team to identify strategic go-to-market partnership opportunities and execute partner marketing strategies
  • Collaborate with remote offices and partners in the development of key product strategy and packaging requirements. Formulate and propose revenue and pricing strategies

Job Requirements
  • Degree in Information Technology/Computer Science or related fields.
  • Minimum of 5 years of relevant working experience within a similar industry.
  • Prior exposure in internet infrastructure/web-based software/internet-based environment will be highly advantageous.
  • Possess excellent interpersonal and communication skills.

Andy, Wee Ben Ann License No. 02C3423 Personnel Registration No. R1552080

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